If you want to make fine things visible, you have to give them colour. (Joseph Joubert)

Every colour has a specific psychological effect on us. Industry therefore uses colour psychology to build emotional bridges to their customers. The colour of Wickels gift wrap paper or paper product accessories then act as emotional boosters to their products.

With its 45 KingsColours range, Wickels is the only manufacturer in Europe with such a wide range of metal colours, combinable with many different embossed surface patterns. Each colour / embossment creation has its own special light and colour effect.

In addition to the standard KingsColours, Wickels constantly develops in house special trend colours. This is an especially valued service for customers from the gift wrap paper sector because Christmas and spring-time colour themes are then available for the forthcoming two years. The Wickels team are inspired here by seasonal trends in the fashion, floristry and home living sectors.

On request, any Pantone colours can be provided for many of the Wickels products. Colours can be given entirely different effects by combining them with special embossments or qualities. We are happy to personally advise you on this subject. Contact our experts. Embossment is a Wickels speciality.

Paper coating requires perfect harmony between colour, embossment and material